Why use Taxi Advertising?
Taxi Advertising is a proven out-of-home advertising format. It is used by brands and companies to deliver impactful marketing messaging to a premium, urban-based audience in towns and cities across the UK.
On average, a London livery will achieve 1.8m ABC1 adult impacts a year.
65% of people that see Branded Taxis are ABC1s.
80% of ABC1s can recall a Taxi Advert they have seen in the past week.
Taxis spend up to 90% of their time in town and city centres. This will put your campaign in front of thousands of people every single day.
90% of people agree that Taxi Adverts are easy to spot on the street.
Taxi journeys on average are around 15 minutes – with tip seats, allow you to have a one to one communication with your audience
Full livery Taxis
Full livery Taxis are the most eye-catching type of advertisement. Many companies use this type of advertisement to raise brand awareness in their target market in a way that consumers can’t ignore. You build a one-of-a-kind design that represents your brand and effectively communicates your message. Your brand would stand out on the road with full livery taxi wraps, which are made of vinyl coverings that cover the entire taxi.
Interior Tip Seats
Tip-seats can be a pair or a trio of posters, depending on the taxi. A passenger-facing opportunity for one-on-one communication with the brand. ABC1s account for 90% of taxi passengers. Advertisers have an ideal opportunity to meet this premium audience as they remain in an isolated, relaxed atmosphere since the average travel time is 15 minutes. Tip Seat Adverts go into greater depth about your post.
“We have been using Mobile Billboards’ Advan advertising for our holiday weekend promotions for a while now. Using the same artwork allowed us to add a few extra campaign days every time we used the AdVans. We've printed the artwork over 6 months ago and used in 3 different Campaigns/Locations and the print still looks like new! We found that AdVans are a great ROI and would recommend Mobile Billboards to anyone thinking of using this. Great team, great service.”Audrey CalderLoch Lomond Shores
“Penman Fairs have run Chelsea Art Fair for nearly 20 years. We have never had a better response from any other promotional campaign as from the AdBikes Campaign. I must admit that we were a bit skeptical to try this out, but oh boy we were so wrong! We had a fantastic return on investment for using Mobile Billboards we kept using them since then!”Caroline PenmanPenman Fairs
“Mobile Billboards AdBikes helped turn our last minute booking into a real success. Very grateful for the help and effort involved in organizing our Campaign for The Hackney One festival. We managed to make a last minute booking and in the end, it was a real success. Many Thanks to the team for dealing with this on such a short notice and making it work so well for us.”Marketing OfficerMedia and Campaigns Office – Hackney Council