Billboard Advertising in London
London attracts over 30 million visitors a year on top of 9 million residents, from Oxford Street shoppers to City commuters. Billboard advertising London campaigns reach them all with 6-sheets, 48-sheets, Underground panels, taxi wraps, and street advertising. Our 35sqm Digital AdVan and AdBikes cover the major roads and pedestrian zones, from Oxford Street to Covent Garden and the South Bank, giving you full London coverage in a single campaign.
Maximise Visibility in London with Combined Mobile and Static Advertising
London is the UK’s most competitive advertising market. Static billboards in premium locations like Piccadilly Circus and Cromwell Road cost tens of thousands per month and are often booked months in advance. Mobile Digital AdVans offer a flexible alternative, driving through multiple high-value areas daily, while AdBikes reach pedestrian zones with three eye-level LED screens and zero emissions. Static formats like 48-sheets and Underground panels provide sustained presence. Combining mobile and static ensures maximum visibility, targeted reach, and impactful PR moments across the city.
Premium Locations Without the Premium Price
Static billboard sites in Piccadilly Circus or Cromwell Road can cost tens of thousands per month and are often booked out months in advance. Mobile campaigns avoid that.
Citywide Reach in a Single Day
Digital AdVans travel through multiple high-value areas: Oxford Street in the morning, Shoreditch at lunch, Canary Wharf for the evening commute.
Pedestrian Zone Coverage
Digital AdBikes navigate backstreets and pedestrian areas where vans cannot go. Zero emissions, eye-level visibility, and three LED screens per bike.
Complement Static for Maximum Impact
Static formats provide sustained background presence. Mobile formats deliver the attention-grabbing, PR-worthy moments.
Targeted Audience Engagement
Routes and timings are planned to hit shoppers, tourists, professionals, and event attendees when footfall is at its peak.
Flexibility and Responsiveness
Digital screens allow content updates in real time, perfect for time-sensitive promotions.
Take Your Brand Further Across London
From high-footfall hotspots to targeted borough routes, mobile billboard advertising gives your brand the flexibility, visibility, and impact it deserves.
Formats designed to suit every campaign goal
Static Billboards
- Premium long-term placements in high traffic locations.
- Ideal for sustained brand awareness along commuter routes.
- Large-format visibility for maximum impact.
Mobile Billboards
- Covers multiple boroughs in one campaign cycle.
- Routes target high footfall areas and events.
- Flexible timing for short-term promotions or product launches.
Beyond billboards, we also run Digital AdVans, AdBikes, taxi and street advertising in London.
Strategic Activation Across Key High Footfall Areas
Target London’s busiest districts with pre-planned routes designed to maximise exposure, capture key audiences, and deliver consistent citywide visibility.
Oxford Street and West End
Europe’s busiest shopping street. AdBikes cover Oxford Street, Regent Street, Carnaby Street, and Soho. AdVans work the surrounding roads including Tottenham Court Road, Park Lane, and Marble Arch.
Shoreditch and East London
The creative and tech hub, with Boxpark, Brick Lane, and Old Street roundabout. Ideal for targeting younger demographics and evening audiences.
Canary Wharf and Docklands
The financial district, with 120,000 workers daily. Morning and evening commute runs capture high-income professionals.
South Bank and Waterloo
From Westminster Bridge to Tower Bridge, covering Borough Market, Tate Modern, the Southbank Centre, and the London Eye. AdBikes run the riverside paths while AdVans cover the road network.
The City and Bank
The Square Mile, with 400,000+ commuters. Lunchtime and commute runs catch financial services professionals along Cheapside, Leadenhall, and Liverpool Street Station.
Westminster and Parliament
Parliament Square, Whitehall, and Victoria. Prime for PR campaigns, political advertising, and events that need an iconic backdrop.
London Billboard Formats & Rates
Real rates for London billboard advertising, ex VAT per 2-week cycle. Paper formats carry print on top, and multi-site campaigns earn volume discounts.
6-Sheet
bus stop / pedestrian panels
48-Sheet
standard roadside
96-Sheet
large format
Digital 48-Sheet
Digital 96-Sheet
Kiosk / Phone Box
street furniture
Tube Car Panels
583-panel pack, all lines
16-Sheet cross-track
6-Sheet platform panels
All rates ex VAT. Paper formats carry print on top, and premium landmark sites are priced individually. Exact site lists and availability come with your quote, usually within one working day.
London Billboard Cost Calculator
Pick a format, sites and duration and see a real indicative price for London, from the same rates in the tables above.
The classic roadside billboard, 6m x 3m.
Your indicative London estimate
ex VAT. Site selection and proof of posting included.
1 site x 2 weeks (London): ~£1,200
Paper formats carry print costs on top, quoted per creative.
Premium landmark sites are priced individually. Quotes back within one working day.
What Does Your Budget Buy In London?
Media only, ex VAT, per 2-week cycle. Paper formats add print. Mix formats and cities in one campaign for the strongest coverage.
Screens This Big Need A Team That Delivers
From the giant Outernet screens at Tottenham Court Road to a 48-surface Underground digital takeover launched in three weeks, we plan, buy and prove big-format campaigns end to end. The same team and the same rates now run your London billboards.
Outdoor Advertising in London
Billboards are the backbone of outdoor advertising in London, and they work hardest as part of a mix. We plan and buy every street-level format in the city, from roadside 48-sheets and digital screens to moving formats that follow the footfall, under one brief with one point of contact.
Outdoor advertising in London beyond the billboard, at published rates ex VAT: our 35sqm Digital AdVans from £999 a day, Digital AdBikes from £400 a day, bus rears from £60 per bus and bus shelter panels from £250 per panel per 2 weeks. Mixed campaigns almost always beat a single format: tell us the brief and the locations, and we plan the mix from our own AdVan and AdBike fleet plus direct access to every major media estate, at the rates we publish.
From Planning to Execution Across London
Launch your London campaign with a streamlined process that covers planning, production, activation, and reporting for complete transparency and measurable results.
Brief and Planning
Provide your objectives, target areas, dates, and budget. We plan routes and recommend the best formats for maximum impact.
Creative and Production
Submit your artwork or let our team design it for you. Static ads are printed and installed, while digital content can be updated in real time for dynamic campaigns.
Campaign Activation
Drivers and riders deploy across London on agreed routes with live GPS tracking.
Reporting and Proof of Execution
Receive GPS logs, timestamped photos, video content, and estimated impressions for full campaign accountability.
Ready To Launch Your London Campaign?
Whether you’re targeting key boroughs or going citywide, our expert team is ready to plan and activate your campaign with precision and measurable results.
Get A Free Campaign QuoteWhat Our Clients Say
“We used the AdVan and AdBikes together for a campaign across Shoreditch and Canary Wharf. The AdVan covered the main roads while the bikes reached the side streets and pedestrian areas. Really good coverage. People were stopping to photograph the van which was a bonus for our socials. The team handled everything and made the whole process straightforward.”
“We ran our London campaign through Westminster and Parliament Square. The AdVan outside the Houses of Parliament got us some great PR shots that went further than we expected. Communication was clear throughout and the proof of execution pack landed the next day with everything we needed for reporting.”
“We used the AdBikes across Central London for a week. They covered Oxford Street, Covent Garden, and South Bank daily. The team was flexible when we needed to adjust routes mid-campaign, which made a real difference. Photos and GPS data were all included and the reporting was solid.”
“The team ran our You Can't Prompt Iceland campaign across London, covering the key landmarks with the AdVan. On top of the billboard itself, they sorted on-street photography, video content for our social channels, and a full asset pack for our global PR team. Went beyond what we initially expected from a mobile billboard provider.”
Frequently Asked Questions
How much does billboard advertising cost in London?
Do you cover outdoor advertising across London?
How quickly can a London campaign launch?
What areas of London do you cover?
How quickly can a London billboard campaign launch?
What's included in a London billboard campaign?
Do you offer multi-day London campaign discounts?
Can I track my London billboard campaign in real-time?
What makes mobile billboards better than static billboards in London?
Get A Quote
Tell us where, when, and what you are promoting. We reply to every enquiry within one working day.
hello@mobilebillboards.co.uk
020 3961 7058
3rd Floor, 86-90 Paul Street,
London, EC2A 4NE, UK