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How Much Does Billboard Advertising Cost In The UK?

UK billboard advertising costs from £215 per 2 weeks for a 6-sheet panel, £425 for a 48-sheet and £895 for a 96-sheet, all ex VAT and outside London. In London the same formats run from £240, £425 and £955. Digital 48-sheets start at £955 per 2 weeks (1-in-6), or £1,230 in London (1-in-6). Paper formats add print on top.

Below: real rates for every major format, what your budget actually buys, and a calculator that prices your campaign in seconds.

Last reviewed: . All prices ex VAT.

See What My Budget Buys020 3961 7058
The Women's Aid 'Other Kick Off' campaign covering the giant Outernet London screens at Tottenham Court Road

Women's Aid "The Other Kick Off" on the Outernet London screens, a campaign we were proud to be part of.

6-sheet billboard poster panel at a UK bus stop

6-Sheet

Bus stop and pedestrian poster panels, closest to the point of sale

Regional citiesFrom £215 + print / 2 wks
LondonFrom £240 + print / 2 wks
48-sheet roadside billboard poster site in the UK

48-Sheet

The classic 6m x 3m roadside poster site

Regional citiesFrom £425 + print / 2 wks
LondonFrom £425 + print / 2 wks
96-sheet large format roadside billboard

96-Sheet

12m x 3m, double-width roadside impact

Regional citiesFrom £895 + print / 2 wks
LondonFrom £955 + print / 2 wks
Digital 48-sheet roadside billboard screen

Digital 48 & 96

Full motion screens, no print, instant artwork changes

Digital 48, regionalFrom £955 / 2 wks (1-in-6)
Digital 48, LondonFrom £1,230 / 2 wks (1-in-6)
Digital 96, LondonFrom £6,400 / 2 wks (1-in-6)

All rates ex VAT per 2-week cycle. Paper formats carry print on top. Premium landmark sites are priced individually. City detail: London · Manchester · Birmingham · Leeds · Glasgow · Edinburgh.

Paper Formats

Billboard Poster Costs And Print, Explained

In UK outdoor advertising, poster advertising and billboard advertising are mostly the same purchase: 6-sheets, 48-sheets and 96-sheets are printed poster sites, priced per panel per 2-week cycle at the rates above. The poster itself, the printed paper, is quoted per creative on top of the media rate and installed for you.

Digital billboards skip print entirely: artwork uploads as a file, can change during the campaign, and one creative can run across multiple screens. That is why a digital 48-sheet from £955 (1-in-6) per 2 weeks can work out close to a paper 48-sheet once print is counted, with more flexibility.

Play With The Numbers

What Does Your Budget Actually Buy?

Drag the slider. Every figure is a real rate from the card above, volume discounts included.

My budget is£5,000
6-Sheet
22 sites
2 weeks, ~£4,950
48-Sheet
12 sites
2 weeks, ~£4,800
96-Sheet
5 sites
2 weeks, ~£4,251 (5% volume discount)
Digital 48 (1-in-6)
4 sites
2 weeks, ~£4,674 (5% volume discount)

Ex VAT, per 2-week cycle. Paper formats add print, except the smallest orders, which include it. Mix formats and cities in one campaign for the strongest coverage.

Instant Pricing, No Email Required

Billboard Cost Calculator

The classic roadside billboard, 6m x 3m.

Your indicative billboard estimate

£620 - £620

ex VAT. Site selection and proof of posting included.

1 site x 2 weeks (London): ~£620

Print included at this order size.

Premium landmark sites are priced individually. Quotes back within one working day.

Behind The Number

What Actually Builds A Billboard Price

Location, then location

London costs more for some formats (6-sheets, 96-sheets, large digital), and within any city the road decides the price: a high-traffic arterial 48-sheet can be double a side-street site of the same size.

Static or digital

Digital costs more per cycle but skips print, changes artwork instantly, and lets you run dayparted messages. Paper is cheaper to book and yours alone for the full 2 weeks.

Volume and duration

Billboards sell in 2-week cycles, and multi-site campaigns earn real discounts: booking 6 or more sites typically saves 10% and 21 or more saves 20%.

Need coverage that moves with the crowd instead? We also run Digital AdVans from £999 a day and AdBikes from £99 an hour. Every published rate we hold, across every format, sits on one page in the OOH Rate Card & Specs.

Cost Questions

Billboard Costs, Answered

How much does billboard advertising cost in the UK?
A standard 48-sheet roadside billboard costs from £425 per 2 weeks, in regional cities and in London. Smaller 6-sheet panels start from £215 regionally and £240 in London, large-format 96-sheets from £895 regionally and £955 in London, and digital 48-sheets from £955 to £1,590 (1-in-6). Paper formats carry print costs on top, and all prices exclude VAT.
How much does a billboard cost in London compared with other cities?
London is dearer for some formats and not others: a 48-sheet costs from £425 per 2 weeks in London and in cities like Manchester, Birmingham or Leeds, while 96-sheets run from £955 in London versus £895 and 6-sheets from £240 versus £215. Premium landmark sites in central London are priced individually and can run to tens of thousands per month.
How much does digital billboard advertising cost?
Digital 48-sheets cost from £955 per 2 weeks (1-in-6) regionally and from £1,230 in London (1-in-6), with large-format digital 96-sheets from £4,250 (£6,400 in London, 1-in-6). Digital carries no print costs, artwork can change instantly, and you typically share the screen with other advertisers in rotation, which is how the entry prices stay accessible.
What is the cheapest way to advertise on a billboard?
The 6-sheet is the cheapest static format, from £215 per 2 weeks plus print. If you need more coverage per pound, a mobile billboard often works out stronger: our 35sqm Digital AdVan costs from £999 per day, covers multiple postcodes in one booking, and includes the driver, route planning, GPS tracking and photo proof with no print costs.
What affects the price of a billboard?
Five things: location (London versus regional, and the specific road), format size, static versus digital, duration (billboards sell in 2-week cycles, and volume across multiple sites earns discounts), and demand (premium sites book out months ahead). Print and installation add to paper formats.
How much does a billboard cost per month in the UK?
Billboards sell in 2-week cycles, so a month is two cycles. A 48-sheet from £425 per 2 weeks works out from £850 for four weeks on the same site, in London too. Smaller 6-sheets run from £430 per four weeks regionally, and digital 48-sheets from £1,910 (1-in-6). Booking 3 or more sites earns volume discounts, and premium central London landmark sites are priced individually and can run to tens of thousands per month. Prices ex VAT, plus print for paper formats.
How much does a billboard poster cost in the UK?
In UK outdoor advertising, the paper formats are the poster formats: a 6-sheet poster panel costs from £215 per 2 weeks (£240 in London), a 48-sheet poster site from £425 (London the same), and a 96-sheet from £895 (£955 in London). Printing the poster itself is quoted per creative on top of the media rate, while digital billboards need no print at all.
What is the difference between a billboard and a poster site?
In the UK they are usually the same thing: 6-sheets, 48-sheets and 96-sheets are printed poster sites, and "billboard" is the everyday word for the larger roadside ones. So poster advertising costs are billboard costs: from £215 per 2 weeks for a 6-sheet poster panel and from £425 for a 48-sheet. The one real distinction is digital billboards, which are screens rather than printed posters.
Is there a billboard cost calculator for the UK?
Yes, free on this page. The billboard cost calculator prices 6-sheet, 48-sheet, 96-sheet and digital billboards by city and duration using the same rates we quote from, with volume discounts included. No email address required. For moving formats, the mobile billboard cost calculator prices AdVans and AdBikes the same way.
Is a static billboard or a mobile billboard better?
They do different jobs. A static billboard owns one location for two weeks and builds repeated exposure on that road. A mobile billboard goes where your audience is, changes location through the day, and can run for a single day. Many of our campaigns combine both: static sites for constant presence, AdVans and AdBikes for targeted bursts. From £400 per day for an AdBike, £425 per 2 weeks for a regional 48-sheet, or £999 per day for the AdVan.
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