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Billboard Advertising Cost UK

A standard 48-sheet billboard costs from £850 per 2 weeks in regional cities and from £1,200 in London. Below: real rates for every major format, what your budget actually buys, and a calculator that prices your campaign in seconds.

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The Women's Aid 'Other Kick Off' campaign covering the giant Outernet London screens at Tottenham Court Road

Women's Aid "The Other Kick Off" on the Outernet London screens, a campaign we were proud to be part of.

6-sheet billboard panel at a UK bus stop

6-Sheet

Bus stop and pedestrian panels, closest to the point of sale

Regional citiesFrom £550 / 2 wks
LondonFrom £650 / 2 wks
48-sheet roadside billboard in the UK

48-Sheet

The classic 6m x 3m roadside billboard

Regional citiesFrom £850 / 2 wks
LondonFrom £1,200 / 2 wks
96-sheet large format roadside billboard

96-Sheet

12m x 3m, double-width roadside impact

Regional citiesFrom £1,500 / 2 wks
LondonFrom £2,500 / 2 wks
Digital 48-sheet roadside billboard screen

Digital 48 & 96

Full motion screens, no print, instant artwork changes

Digital 48, regionalFrom £1,200 / 2 wks
Digital 48, LondonFrom £1,800 / 2 wks
Digital 96, LondonFrom £5,500 / 2 wks

All rates ex VAT per 2-week cycle. Paper formats carry print on top. Premium landmark sites are priced individually. City detail: London · Manchester · Birmingham · Leeds · Glasgow · Edinburgh.

Play With The Numbers

What Does Your Budget Actually Buy?

Drag the slider. Every figure is a real rate from the card above, volume discounts included.

My budget is£5,000
6-Sheet
10 sites
2 weeks, ~£4,950 (10% volume discount)
48-Sheet
6 sites
2 weeks, ~£4,590 (10% volume discount)
96-Sheet
3 sites
2 weeks, ~£4,275 (5% volume discount)
Digital 48
4 sites
2 weeks, ~£4,560 (5% volume discount)

Media only, ex VAT, per 2-week cycle. Paper formats add print. Mix formats and cities in one campaign for the strongest coverage.

Instant Pricing, No Email Required

Billboard Cost Calculator

The classic roadside billboard, 6m x 3m.

Your indicative billboard estimate

£4,104 - £5,244

ex VAT. Site selection and proof of posting included.

4 sites x 2 weeks (London): ~£4,560 (includes 5% volume discount)

Paper formats carry print costs on top, quoted per creative.

Premium landmark sites are priced individually. Quotes back within one working day.

Behind The Number

What Actually Builds A Billboard Price

Location, then location

London commands 40 to 70% over regional rates, and within any city the road decides the price: a high-traffic arterial 48-sheet can be double a side-street site of the same size.

Static or digital

Digital costs more per cycle but skips print, changes artwork instantly, and lets you run dayparted messages. Paper is cheaper to book and yours alone for the full 2 weeks.

Volume and duration

Billboards sell in 2-week cycles, and multi-site campaigns earn real discounts: booking 6 or more sites typically saves 10% and 21 or more saves 20%.

Need coverage that moves with the crowd instead? We also run Digital AdVans from £999 a day and AdBikes from £99 an hour.

Cost Questions

Billboard Costs, Answered

How much does billboard advertising cost in the UK?
A standard 48-sheet roadside billboard costs from £850 per 2 weeks in regional cities and from £1,200 in London. Smaller 6-sheet panels start from £550 regionally and £650 in London, large-format 96-sheets from £1,500 regionally and £2,500 in London, and digital 48-sheets from £1,200 to £1,800. Paper formats carry print costs on top, and all prices exclude VAT.
How much does a billboard cost in London compared with other cities?
London typically runs 40 to 70% above regional rates: a 48-sheet from £1,200 per 2 weeks versus £850 in cities like Manchester, Birmingham or Leeds, and 96-sheets from £2,500 versus £1,500. Premium landmark sites in central London are priced individually and can run to tens of thousands per month.
How much does digital billboard advertising cost?
Digital 48-sheets cost from £1,200 per 2 weeks regionally and from £1,800 in London, with large-format digital 96-sheets from £5,500. Digital carries no print costs, artwork can change instantly, and you typically share the screen with other advertisers in rotation, which is how the entry prices stay accessible.
What is the cheapest way to advertise on a billboard?
The 6-sheet is the cheapest static format, from £550 per 2 weeks plus print. If you need more coverage per pound, a mobile billboard often works out stronger: our 35sqm Digital AdVan costs from £999 per day, covers multiple postcodes in one booking, and includes the driver, route planning, GPS tracking and photo proof with no print costs.
What affects the price of a billboard?
Five things: location (London versus regional, and the specific road), format size, static versus digital, duration (billboards sell in 2-week cycles, and volume across multiple sites earns discounts), and demand (premium sites book out months ahead). Print and installation add to paper formats.
Is a static billboard or a mobile billboard better?
They do different jobs. A static billboard owns one location for two weeks and builds repeated exposure on that road. A mobile billboard goes where your audience is, changes location through the day, and can run for a single day. Many of our campaigns combine both: static sites for constant presence, AdVans and AdBikes for targeted bursts. From £400 per day for an AdBike, £850 per 2 weeks for a regional 48-sheet, or £999 per day for the AdVan.
Exact Quote

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