GANT ran a premium London taxi takeover using four fully wrapped electric taxis. The campaign combined a long, always-on presence with a two-day PR burst designed to generate high-impact visuals and social-first moments across central London.
Project Goals
- Maintain consistent daily brand visibility across London using iconic wrapped taxis.
- Create a concentrated PR moment with a coordinated fleet and branded driver styling.
- Extend campaign reach beyond a single area by keeping the fleet moving through key districts.
Activation
- Always-on: 4 wrapped electric taxis operating city-wide over a 13-week flight.
- PR burst: 2 days, 8 hours per day, with all 4 taxis active and drivers styled in GANT clothing for PR-ready content moments.
Coverage Strategy
The fleet circulated through high-footfall retail streets, commuter corridors and landmark zones to maximise repeated exposure. During the PR burst, we prioritised premium backdrops and central districts while maintaining circulation to keep visibility high across the day.
2.0M – 6.0M
Estimated impressions (13-week flight, 4 taxis):
80,000 – 200,000
Estimated impressions (2-day PR burst):
45,000 – 120,000 people
Estimated unique reach (PR burst):
PR Production & Deliverables
- Wrap campaign management and fleet coordination across the full flight
- PR burst scheduling and on-street coordination
- Driver uniform coordination (GANT-provided clothing) for the PR days
- Live proof-of-execution photo drops
- Post-campaign recap: flight summary, PR burst summary, and coverage notes
