

GANT ran a premium London taxi takeover using four fully wrapped electric taxis. The campaign combined a long, always-on presence with a two-day PR burst designed to generate high-impact visuals and social-first moments across central London.



The fleet circulated through high-footfall retail streets, commuter corridors and landmark zones to maximise repeated exposure. During the PR burst, we prioritised premium backdrops and central districts while maintaining circulation to keep visibility high across the day.

Estimated impressions (13-week flight, 4 taxis):
Estimated impressions (2-day PR burst):
Estimated unique reach (PR burst):

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