Case Study 06 / GANT

GANT
Electric Taxi Wrap
+ PR Burst (London)

Four fully wrapped electric taxis on a 13 week always on flight, spiked with a two day, styled up PR burst. Long term visibility and a concentrated brand moment, in one campaign.

GANT electric taxi wrap taxi advertising case study for mobile billboards campaign with PR burst - Mobile Billboard

01 / Campaign Overview

Long Term Visibility with Concentrated PR Impact

GANT combined long term electric taxi wraps with a short, coordinated PR burst to keep the brand moving across London continuously. The campaign blended always on street level branding with concentrated digital OOH moments in premium retail districts.

This dual phase approach maximised both sustained exposure and high impact visibility: thirteen weeks of iconic wrapped taxis working the city, and two days when the whole fleet, and its drivers, dressed for the occasion.

Summary

Client

GANT

Location

London, UK

Format

4 × fully wrapped electric taxis

Time Period

Always-on flight: 13 weeks
PR burst: 2 days

Brand Detail

Drivers wore GANT-provided clothing during PR days

GANT fully wrapped electric taxi on a London street

GANT electric taxi wrap in a premium London retail district

02 / Project Goals

Always There, Then Suddenly Everywhere

01
Maintain consistent daily brand visibility across London using iconic wrapped taxis.
02
Create a concentrated PR moment with a coordinated fleet and branded driver styling.
03
Extend campaign reach beyond a single area by keeping the fleet moving through key districts.

03 / Activation Strategy & Routes

Citywide Circulation with Coordinated Spike

Always On

13 Weeks

Citywide flight

4 wrapped electric taxis operating citywide across the full flight
High footfall retail streets, commuter corridors and landmark zones
Fleet kept moving through key districts for repeated exposure

PR Burst

2 Days

8 hours per day

All 4 taxis active at once
Drivers styled in GANT-provided clothing
Premium backdrops and central districts prioritised for PR ready content and shareable brand moments

04 / Estimated Unique Reach

Projected Audience Exposure

Estimated Ranges

The fleet circulated through high footfall retail streets, commuter corridors and landmark zones to maximise repeated exposure. During the PR burst we prioritised premium backdrops and central districts while keeping the fleet moving, so visibility stayed high across the day.

2.0M - 6.0M

Estimated impressions (13-week flight, 4 taxis)

80,000 - 200,000

Estimated impressions (2-day PR burst)

45,000 - 120,000

People, estimated unique reach (PR burst)

GANT wrapped electric taxi fleet during the London PR burst

05 / Content & Reporting

Creative Output & Performance Tracking

Wrap campaign management and fleet coordination across the full flight.
PR burst scheduling and on street coordination.
Driver uniform coordination (GANT-provided clothing) for the PR days.
Live proof of execution photo drops.
Post-campaign recap: flight summary, PR burst summary and coverage notes.

06 / Outcome

Sustained Premium Brand Presence

The extended flight delivered millions of estimated mobile impressions across key London districts. The PR burst amplified brand visibility through coordinated fleet movement and landmark positioning, and GANT held a consistent citywide advertising presence backed by strong visual campaign assets.