Gymbox
Nothin’ Like It
1,000 Flyposters Across London
Gymbox wanted its new campaign on the streets of London. We planned and booked a two week flyposting run: 1,000 B2 posters in four creatives, pasted in runs and blocks of four across the city, with professional photography of the posters in place.
Summary
in runs and blocks of four
1,000 Posters, Four Creatives, Two Weeks
Gymbox has ten gyms across London. For its new campaign it wanted posters on the street for two weeks, with the weight in the neighbourhoods it picked: Old Street, Farringdon, Elephant and Castle, Victoria, Finsbury Park, Stratford and Shepherd's Bush, with Ealing added just before booking.
Flyposting is a citywide format, so we weighted the run toward those areas and the posters went up across central London as well. Professional photography of the posters in place was part of the booking, at no extra cost, and every photograph on this page comes from that shoot.
Four Lines, One Sign Off
Gymbox supplied four creatives, each a black poster with a gold headline and the same sign off, nothin’ like it. Around 250 of each went up.
- 01Book classes for each one of your 65 personalities.From Zen ... to Savage. All classes included.
- 02Rescheduling a date for deadlift day.Top tier kit. Classes. Recovery. All included.
- 03Coming back from lunch like you’ve been to a rave.DJs. World-class classes. Endorphins. All included.
- 04Got that Bali glow. Didn’t leave London.Red Light Therapy. Recovery. Protein. All included.
Runs And Blocks Of Four
Flyposting works through repetition. The same poster again and again along a wall reads as something happening in the street, not an advert, and a block of four pasted two by two turns a single site into a billboard.
The four creatives were pasted side by side, so one site could carry all four lines, as on Peter Street in Soho. Every poster went up on managed street poster sites, so the campaign had the look of the format without the risk of illegal pasting.
More on the format: flyposting and wild posting in London.
Put Your Campaign
On The Street.
Flyposting, posters and street formats across London, planned and booked from one brief. Tell us your areas and dates and we will send a plan and a price within one working day.
Planning something similar? Start with billboard advertising in London.