Rewilding Wealth
48 Digital Surfaces,
Two Underground Hubs
For the launch of Rewilding Wealth, the book bridging conservation and capital, we put the cover in front of London's finance audience where they could not miss it: the Digital Gateway above the Canary Wharf ticket gates and the 46-panel digital ribbon riding the Farringdon escalators.
Reach The City, Not The Whole City
Oxygen Conservation needed the launch of Rewilding Wealth seen by a precise audience: the investors, fund managers and finance professionals the book speaks to. Blanket coverage would have wasted most of its budget on the wrong eyes.
The answer was two Underground hubs that filter that exact audience every morning: Canary Wharf, the heart of the Docklands financial estate, and Farringdon, the interchange where the Elizabeth line, Thameslink and three Tube lines pour commuters into the City.
Summary
Farringdon Digital Ribbon
Above The Gates, Along The Escalators
The Canary Wharf Digital Gateway sits directly above the ticket gates, so every single passenger entering or leaving the station passes beneath the creative at a natural eye line, at walking pace, with nothing else competing for attention.
Farringdon's digital ribbon is a different kind of exposure: 46 Full HD panels mounted alongside the escalators, playing the creative in sequence for the full 20 to 30 seconds of every ride. Long enough to land a book cover, a message, and a reason to buy it.
First Call To Live In Three Weeks
Book launches do not move their dates. From the first enquiry to creative live across all 48 surfaces took three weeks: format selection, availability, artwork specs, approvals and scheduling, all handled in-house.
It is the same speed we bring to every Underground campaign, from a single platform panel to a full station takeover.
Your Audience Is Down There.
So Is The Space.
Tell us who you need to reach and we will build the station list, the formats, and the price within one working day.