What Does £500, £1,000 or £2,500 Buy In UK Outdoor Advertising?
£500 books a full Digital AdBike day in Central London at £400, or a 3-hour burst from £297. £1,000 covers a Digital AdVan for a day at £999, or a regional 48-sheet billboard for 2 weeks from £850 plus print. £2,500 runs an AdBike for a full week, or a London digital 48-sheet for 2 weeks at £1,800 with nothing to print. Every figure on this page is a rate we publish and sell at, ex VAT.
Updated August 2026
Which Rates Is This Guide Built On?
Every billboard figure below matches the format and city tables in our guide to billboard advertising cost UK, and the mobile, bus and Underground rates match their own booking pages. Nothing here is a teaser price.
| Budget | What you can book | Published rate | What is included |
|---|---|---|---|
| £500 | Digital AdBike, Central London, 3-hour burst | £297 | Rider, GPS tracking, photo proof included |
| £500 | Digital AdBike, Central London, full 6-hour day | £400 | Rider, GPS tracking, photo proof included |
| £1,000 | Digital AdVan, full day | £999 | Driver, routes, GPS tracking, photo proof |
| £1,000 | 48-sheet billboard, regional, 2 weeks | £850 | Print extra |
| £1,000 | Tube digital 6-sheet screen, 2 weeks | £960 | No print costs |
| £1,000 | 16 bus rears, regional, per 2 weeks | £960 | £60 per bus per 2 weeks |
| £2,500 | Digital AdBike, Central London, 7 days | £2,500 | Rider, GPS tracking, photo proof included |
| £2,500 | 96-sheet billboard, regional, 2 weeks | £1,500 | Print extra |
| £2,500 | Digital 48-sheet billboard, London, 2 weeks | £1,800 | No print costs |
All rates ex VAT. Paper formats carry print on top, quoted per creative. Digital formats have no print costs.
What Can You Actually Book For £500?
The strongest £500 in UK outdoor advertising is a moving one. A full 6-hour Digital AdBike day in Central London costs £400 and arrives complete: professional rider, GPS tracking and photo proof, with your artwork on three LED screens and nothing to print. On the Oxford Street route we publish an estimated 120K-180K impressions per day.
- Digital AdBike, Central London, full 6-hour day: £400
- Digital AdBike 3-hour burst, the cheapest complete digital campaign we sell: £297
Just over the line: a regional 6-sheet poster is £550 for 2 weeks plus print, and outside London an AdBike day is £500 per bike, plus a one-off transport fee from £250 beyond 25 miles of our fleet bases. Book AdBikes online or see bus advertising rates.
What Does £1,000 Get You?
At £1,000 the choice opens up: one big moving screen for a day, or a fixed site for two full weeks. The Digital AdVan takes the whole budget in one go at £999 and covers multiple postcodes in a single day, driver and route planning included. The static route is a regional 48-sheet, the classic roadside billboard, at £850 plus print for a 2-week cycle.
- Digital AdVan, full day, driver and GPS tracking included: £999
- 48-sheet billboard, regional cities, 2 weeks: £850 plus print
- Digital 6-sheet screen on the London Underground, 2 weeks, no print: £960
- Two AdBike days in Central London: £800, or a London 6-sheet (£650 plus print) with a 3-hour AdBike burst (£297): £947
Full rate tables: billboard advertising cost UK, AdVan advertising and London Underground advertising.
What Does £2,500 Unlock?
£2,500 buys presence, not just a booking. A Digital AdBike running a full week in Central London costs exactly £2,500 and delivers an estimated 500K-900K weekly impressions per bike on London's busiest streets. The same budget covers the largest paper format outside London, or a London digital billboard with no print at all.
- Digital AdBike, Central London, 7 days: £2,500, rider, GPS tracking and photo proof included
- 96-sheet billboard, regional cities, 2 weeks: £1,500 plus print (London 96-sheet: £2,500 before print)
- Digital 48-sheet billboard, London, 2 weeks, no print: £1,800, or two London 48-sheets: £2,400 plus print
- Two Digital AdVan days: £1,998, or ten regional bus T-sides for 2 weeks: £2,500
This is the tier where campaigns start to look like our Velo x McLaren F1 week takeover, scaled to one brand, one city, one week.
How Do You Make A Small Budget Work Harder?
Skip print where you can
Paper formats add print per creative on top of the media rate. AdVans, AdBikes, digital billboards and Tube screens carry no print at all, so on a small budget the sticker price is the real price.
Watch the calendar
AdBike rates rise by about 25% in major event windows like Notting Hill Carnival, London Fashion Week and the Winter Wonderland season, and same-day bookings carry a £95 callout fee, waived when you book 48 hours ahead. Booking early keeps the entry rates.
Stack the discounts
Booking 6 or more billboard sites typically saves 10%, and 21 or more saves 20%. Multi-day AdVan and AdBike rates drop around 10 to 15%, and combining an AdVan with AdBikes in one of our campaign packages runs roughly 10% below booking them separately.
Check the maths yourself, no email required: the mobile billboard cost calculator for AdVans and AdBikes, the billboard cost calculator for static formats, and the Tube advertising cost calculator for the Underground.
Advertising On A Budget, Answered
What is the cheapest outdoor advertising in the UK?
Can a small business afford billboard advertising in the UK?
How much does outdoor advertising cost in the UK?
What outdoor advertising can I book for £500?
What does £1,000 buy in outdoor advertising?
What does £2,500 buy in outdoor advertising?
Do these prices include VAT and print?
Which format gives the most reach for a small budget?
When do outdoor advertising prices go up?
Ready To Put Your Budget To Work?
Price your campaign in seconds with the mobile billboard cost calculator, or tell us your budget and city and we come back with a plan and exact pricing within one working day.
Prefer to talk it through? Call 020 3961 7058.