How To Advertise On The London Underground

What Are The Six Steps?

Can You Advertise On Just One Tube Line?

Here is the part most sellers skate past: the Underground is not sold line by line. Tube Car Panels are distributed across the whole network, so your carriage panels will turn up on the Victoria line and the District line whether you asked for them or not. Station formats are booked station by station. There is no order form with a Jubilee line tick box.

What you can do is build a station list that shadows a line. Pick the stations where your audience boards, changes and exits, and the coverage traces the route. Because the big central interchanges serve several lines at once, those station buys also spill usefully into every line passing through them.

The exception is the Elizabeth line, which is sold as its own estate. That makes a genuine one-line takeover possible there, and we have built one: the Velo x McLaren Elizabeth line takeover ran during F1 week as part of a wider London campaign.

If a seller promises you a single-line buy anywhere else on the network, ask them exactly which panels you are getting. The honest answer is a station list, and a good station list is usually the better campaign anyway.

How Do You Book, And When Does It Start?

The Underground runs on fixed 2-week cycles, so every campaign starts on a cycle date rather than any day you like. Book one cycle or several: a 4-week run is exactly double the 2-week media price, and because print is a one-off on paper formats, longer runs stretch the same artwork further.

Tell us the stations or the audience, the formats and the dates, and we come back with availability and an exact quote within one working day. Popular stations and cross-track positions book ahead, so the earlier the brief, the better the sites.

How Do You Know Your Campaign Is Live?

You do not have to ride the network checking. Proof of posting is included with every campaign: photography of your panels live in the stations once the cycle starts. Digital campaigns can then change artwork mid-run, with the same file playing across every screen you have booked.

It can all move quicker than people expect. When a book launch took 48 digital surfaces across Canary Wharf and Farringdon, the campaign went from first call to live screens within three weeks.

And the Tube does not have to work alone. Many of our campaigns pair Underground panels with Digital AdVans and AdBikes at street level, so the brand meets the same audience above and below ground.